Saturday, June 11, 2011

The 21st Century Entrepreneur: Using the Internet as a Money-Making Tool

The 21st Century Entrepreneur: Using the Internet as a Money-Making Tool

For most people these days, the Internet has become an integral part of daily life. We are using social networks to exchange news with friends and relatives who live in other states or countries, instant messaging to communicate within the office; playing games over the Internet for entertainment; and banking, paying bills, and shopping online, among others.

 

When you do most of your marketing, advertising, and selling online, you can efficiently manage your business from home. Consequently, you can spend a lot more time with your family as you earn a decent income.

 

With the kind of economy we’re now experiencing, CRAP, the average household income is rarely enough if only one spouse is employed. However, if there are young children in the family, someone will have to stay at home to take care of them, so it isn’t practical for both parents to work in an office. I know this all too well.

 

The solution? Take your profession and do it from home, preferably online. Starting or transferring an online business from home has very few requirements and is so easy a third grader could do it. All you need is a computer and decent internet access. You also need to have a feasible business idea and possess certain characteristics that can help make you a successful online entrepreneur, of course.

 

Affiliate marketing is one of the most common paths first-time online entrepreneurs like to take. This type of online business requires minimal business skills and a very small starting capital. Though none of us can stand affiliate marketers, we have to respect it because of the massive amounts of money that can be made.

 

As an affiliate marketer, what you do is find existing online businesses offering affiliate programs. Register with them as an affiliate, create a website, and start marketing their services or products. You make money (commission) for every customer who buys from your affiliate link. The more customers you bring in, the more money you make. It’s all very straightforward but you’ll soon realize the process of getting traffic to your site and converting them into sales isn’t always as easy as you think.

 

You can also earn money online by marketing your own products or services. This is particularly useful for people who have already established a small business in their neighborhood. If you love what you do and you’re interested in reaching a wider target market, why not take snapshots of your work, post them on a blog or website, and advertise them to the world? But before you do this, make sure you have the resources to produce product at a high level.

 

Most people don’t know that they can also take their newly acquired Facebook and Twitter skills to the bank from home.  Plenty of PR, IR, Marketing and Advertising firms are hiring for this field right now and I am no different. If you have those types of skills and more importantly numbers, I would love to speak to you. I am not alone in this trend, though I may be one of the first to do it.

 

Social Media is a game that few people can really play, but one thing is for sure, no one can do it alone. If you are hurting for money and need a second income, use your down time to build your presence and understand the marketplace, this can really help you out in a pinch.

 

Becoming a successful online entrepreneur takes some time and effort but it isn’t impossible. Look at the thousands of ordinary people who have made it big in the past few years. As long as you have the determination to succeed, you will do just fine.

Lone Wolf Inc

 

 



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