Friday, April 30, 2010
Wednesday, April 28, 2010
Tuesday, April 27, 2010
Social Media Budgeting, By Ray Spellerberg
Social Media Budgeting is one of the hardest tasks facing the marketing world at this moment.
Who Wants to be Known as Traditional?
Who wants to be known or even associated with the term traditional media? The battered and bruised category just seems so unattractive and unhip. The fact is, it still has a place in the media mix. Nonetheless, the traditional media space has changed dramatically over the years. It may be known today, in some circles, as more “content” than“influencer.” I believe it to be both. In fairness all media has an impact, and the way it is purchased and utilized is key. In the pre-owned automotive business profit per unit is often determined by how well the unit was originally purchased, reconditioned and presented. It is the same with media, especially traditional media. Price and value is not only determined by reach, circulation and impressions, but relevancy to the brand and the campaign objective must be considered as well.
2010 Marketing Budget Shift
Recent E-marketer research shows a dramatic shift of marketing budgets by category. Up to 79% of retail/ecommerce companies will increase their social media budgets, as the retail/ecommerce category is known to be leading indicators of marketing and advertising trends, and the rest of the business categories will surely follow.
2010 is a pivitol year for social media marketing budgeting. It is the first year of true and significant budget shifts from traditional and existing online media. The results will be scrutinized and analyzed all year in preparation for budget forecasts of 2011 and beyond. The results will vary based on objectives and no doubt creative considerations. The leaders in global branding, as early adopters to social media marketing, will once again widen their lead in the marketplace.
Ad Budgets Follow Audience
The point of budgets following audience has been tried and true for generations. There is no sense in publishing social media user statistics here, as they will be outdated by the time this is posted and read. The studies being conducted now on usage, demographics and growth all beg to the frightening truth that the social media space is moving so fast, that to not initiate a social media strategy now may be detrimental to a business in the very near future.
The good news is that when budgeting for social media, businesses do not need to add new dollars to the mix but rather reallocate existing dollars. A thorough examination of the current marketing budget always brings to light inefficiencies in the marketing mix. If there is not a solid sourcing process to determine the effectiveness of any budgeted marketing dollars, rest assured that the budget allocation for social media will be measurable if campaigned and implememented properly.
I am certain that the percentages of budget being allocated to social media will not be anywhere close to the percentage of users, or customers to a business, engaged in social media.
Must Drive Revenue
Your allocation of an existing marketing budget to a social media strategy is not about making friends or simply “having a conversation,” it is a highly effeicient way to drive revenue, find new prospects and nuture exiting customer relationships.
In the realm of social media, where friends and followers can number hundreds or thousands per profile, an appropriate shift in your budget goes a long way in growing your business.
Social Media Budgeting by Ray Spellerberg
Social Media Budgeting is one of the hardest tasks facing the marketing world at this moment.
Who Wants to be Known as Traditional?
Who wants to be known or even associated with the term traditional media? The battered and bruised category just seems so unattractive and unhip. The fact is, it still has a place in the media mix. Nonetheless, the traditional media space has changed dramatically over the years. It may be known today, in some circles, as more “content” than “influencer.” I believe it to be both. In fairness all media has an impact, and the way it is purchased and utilized is key. In the pre-owned automotive business profit per unit is often determined by how well the unit was originally purchased, reconditioned and presented. It is the same with media, especially traditional media. Price and value is not only determined by reach, circulation and impressions, but relevancy to the brand and the campaign objective must be considered as well.
2010 Marketing Budget Shift
Recent E-marketer research shows a dramatic shift of marketing budgets by category. Up to 79% of retail/ecommerce companies will increase their social media budgets, as the retail/ecommerce category is known to be leading indicators of marketing and advertising trends, and the rest of the business categories will surely follow.
2010 is a pivitol year for social media marketing budgeting. It is the first year of true and significant budget shifts from traditional and existing online media. The results will be scrutinized and analyzed all year in preparation for budget forecasts of 2011 and beyond. The results will vary based on objectives and no doubt creative considerations. The leaders in global branding, as early adopters to social media marketing, will once again widen their lead in the marketplace.
Ad Budgets Follow Audience
The point of budgets following audience has been tried and true for generations. There is no sense in publishing social media user statistics here, as they will be outdated by the time this is posted and read. The studies being conducted now on usage, demographics and growth all beg to the frightening truth that the social media space is moving so fast, that to not initiate a social media strategy now may be detrimental to a business in the very near future.
The good news is that when budgeting for social media, businesses do not need to add new dollars to the mix but rather reallocate existing dollars. A thorough examination of the current marketing budget always brings to light inefficiencies in the marketing mix. If there is not a solid sourcing process to determine the effectiveness of any budgeted marketing dollars, rest assured that the budget allocation for social media will be measurable if campaigned and implememented properly.
I am certain that the percentages of budget being allocated to social media will not be anywhere close to the percentage of users, or customers to a business, engaged in social media.
Must Drive Revenue
Your allocation of an existing marketing budget to a social media strategy is not about making friends or simply “having a conversation,” it is a highly effeicient way to drive revenue, find new prospects and nuture exiting customer relationships.
In the realm of social media, where friends and followers can number hundreds or thousands per profile, an appropriate shift in your budget goes a long way in growing your business.
By Ray Spellerberg
Director of Sales
Boom Media Inc
Who Wants to be Known as Traditional?
Who wants to be known or even associated with the term traditional media? The battered and bruised category just seems so unattractive and unhip. The fact is, it still has a place in the media mix. Nonetheless, the traditional media space has changed dramatically over the years. It may be known today, in some circles, as more “content” than “influencer.” I believe it to be both. In fairness all media has an impact, and the way it is purchased and utilized is key. In the pre-owned automotive business profit per unit is often determined by how well the unit was originally purchased, reconditioned and presented. It is the same with media, especially traditional media. Price and value is not only determined by reach, circulation and impressions, but relevancy to the brand and the campaign objective must be considered as well.
2010 Marketing Budget Shift
Recent E-marketer research shows a dramatic shift of marketing budgets by category. Up to 79% of retail/ecommerce companies will increase their social media budgets, as the retail/ecommerce category is known to be leading indicators of marketing and advertising trends, and the rest of the business categories will surely follow.
2010 is a pivitol year for social media marketing budgeting. It is the first year of true and significant budget shifts from traditional and existing online media. The results will be scrutinized and analyzed all year in preparation for budget forecasts of 2011 and beyond. The results will vary based on objectives and no doubt creative considerations. The leaders in global branding, as early adopters to social media marketing, will once again widen their lead in the marketplace.
Ad Budgets Follow Audience
The point of budgets following audience has been tried and true for generations. There is no sense in publishing social media user statistics here, as they will be outdated by the time this is posted and read. The studies being conducted now on usage, demographics and growth all beg to the frightening truth that the social media space is moving so fast, that to not initiate a social media strategy now may be detrimental to a business in the very near future.
The good news is that when budgeting for social media, businesses do not need to add new dollars to the mix but rather reallocate existing dollars. A thorough examination of the current marketing budget always brings to light inefficiencies in the marketing mix. If there is not a solid sourcing process to determine the effectiveness of any budgeted marketing dollars, rest assured that the budget allocation for social media will be measurable if campaigned and implememented properly.
I am certain that the percentages of budget being allocated to social media will not be anywhere close to the percentage of users, or customers to a business, engaged in social media.
Must Drive Revenue
Your allocation of an existing marketing budget to a social media strategy is not about making friends or simply “having a conversation,” it is a highly effeicient way to drive revenue, find new prospects and nuture exiting customer relationships.
In the realm of social media, where friends and followers can number hundreds or thousands per profile, an appropriate shift in your budget goes a long way in growing your business.
By Ray Spellerberg
Director of Sales
Boom Media Inc
Any thoughts on this? The U.S. Supreme Court will consider reviving a California law prohibiting sales of violent video games to minors http://bit.ly/azux41
Thought of the day
One word keeps popping into my head this week and it has everything to do with the way I motivate myself. I hear this word and I feel it makes a connection with me on a level unknown to most. The word is courage and it has been thrown out the door in the modern times. We have all been taught to be courageous in battle and to have courage under fire, but what about the everyday Joe Schmoe. What do we do to be courageous? Is it courageous to go to work, work hard and feed your family? Do you have to be a soldier to have courage? The answer is simple and two letters, N-O.
I hear this word in my head when times are tough, when times are stagnant, when things are slow and when things are fast. It reminds me that there are millions of people that would love to have the problem of going to work to feed their family. So many people lose sight of courage and forget that it is a guiding light to the things you want in life. It isn’t easy to open a business or raise kids or help others, these things take real courage. Reward and motivate yourself with this little word every day. Remember that what you are doing, whatever it is, is for a reason! Even if you hate your job and boss and have gone through some tough times, it has a purpose. The first step to having courage is finding what makes you tick. For me, it is my family; I work for them and live for them. It takes courage to work 17 hours a day to build something to hand to them if I pass away. I didn’t always know this, I was often times embarrassed that I didn’t spend more time with them. I thought that I was being selfish in the things I do for a living and in the end, I am fighting a fight that they cannot. Find what makes you tick, then be courageous enough to make it happen, today!
I hear this word in my head when times are tough, when times are stagnant, when things are slow and when things are fast. It reminds me that there are millions of people that would love to have the problem of going to work to feed their family. So many people lose sight of courage and forget that it is a guiding light to the things you want in life. It isn’t easy to open a business or raise kids or help others, these things take real courage. Reward and motivate yourself with this little word every day. Remember that what you are doing, whatever it is, is for a reason! Even if you hate your job and boss and have gone through some tough times, it has a purpose. The first step to having courage is finding what makes you tick. For me, it is my family; I work for them and live for them. It takes courage to work 17 hours a day to build something to hand to them if I pass away. I didn’t always know this, I was often times embarrassed that I didn’t spend more time with them. I thought that I was being selfish in the things I do for a living and in the end, I am fighting a fight that they cannot. Find what makes you tick, then be courageous enough to make it happen, today!
Monday, April 26, 2010
Sunday, April 25, 2010
Friday, April 23, 2010
Tuesday, April 20, 2010
Monday, April 19, 2010
Friday, April 16, 2010
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